The Rules You Must Keep When Creating Funnel Product Line

Creating a marketing sales funnel product line is requires research, planning and a definite execution strategy. The flow of products in the marketing sales funnel should solve an initial problem first and then suggest more products to solve or improve other problems the customer may have. Many of today's major marketing funnels used online will suggest products that previous customers have also bought.

MIS - Make It Specific:

Products created for a sales funnel should be consistently relevant to one another. Depending on your niche create solution based products that tell a story. The structure of a marketing funnel consists of an entry-level product followed by higher price product or service. The customers experience during the sales funnel process will increase as the customer is presented with more relevant products before they finally check out. The congruence of product development is of the utmost importance for great sales funnel success.

SBP - Solution Based Product:

Creating solution based products and services for a marketing sales funnel are vital for its success. The best advice to receive when creating solution based products is to create products or offer services that you know how to do well. Copycat product creation without testing or results and relying on the social status of others is setting your marketing funnel up for a short life span. Due to online business having a bad reputation in certain niches customers are looking for integrity without the hype. They simply want to know can they trust you, will it work for them and is it easy to use.

UPR - Unique Product Result:

Products are purchased for the simple reason of the need to achieve a desirable result. As a business owner you want people to use your products to help them achieve results in an ethical way. The unique product result for each product in a marketing sales funnel should be unique from the previous product that the customer has seen previously. For online businesses two areas of great interest is web traffic and lead generation. Before money is spent on both it is crucial you have proof and results of your product benefiting others through trials and testing.

Bonus

Market research online is essential before starting to create digital products. Why are there so many courses on SEO, product creation, video marketing, article marketing, web traffic and much more? In my own opinion the answer to this is people do not have a specific strategy in place with what they want to achieve. Setting goals is an overused cliche online, be very specific on the business you want to create, the clients you want to work with and the monetary exchange for your products and services. With these in mind focus on selling one product or service first and achieving results before creating anything else.

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Geotargeting Challenges and Solutions for Mobile Banner Advertising

The age of the smartphone is upon us, where now more than half of all mobile users 18-34 have a phone that has advanced features including internet access and some kind of higher-resolution screen. Smartphones are essentially phones packaged with computers, and many have services that include GPS or some other kind of location-determining feature that can pinpoint a user to at least the city or metro level. With the proliferation of iPhones and Android-driven phones in the marketplace for key age group demos, there is a strong demand from advertisers to target users via these services and serve them banner advertisements (usually 320x50) that are relevant to their immediate location. When you target someone based on their immediate location, it is known as Geotargeting.

However, there is a catch, currently, technology has not advanced to a point that most commercial ad servers can locate where a user is reliably without the user actually inputting their location manually. Since most users will not voluntarily give their location just to be served an ad, there is a high chance that location targeting done the traditional way that most advertising servers have done in the past, e.g. IP targeting, will be correct. In fact, many mobile data services tunnel their access in ways that do not consistently give the actual location of the user, and could be off as far as even being in the wrong state. This is in contrast to IP targeting desktop users, where IP targeting has been honed to a point that it is fairly reliable -- in other words, that a user whose IP says they are in Japan is in fact sitting in Japan.

The solution is to have the ad server write the location of the page (if relevant) or the location of where the user is registered (if the site requires or uses registrations) into the ad tag itself. This is called many things in different ad servers, but in DFP, this is called key-value targeting. So, if you have a page that is for a restaurant in Las Vegas, write "metro=lasvegas" into the ad tag. If you have a site that requires or cookies users who are registered, and they put their home location as New York, write that into the tag. If the user did give their location when they signed into the app or mobile web site -- write that location. This can then be targeted instead of trying to sniff by IP.

Will this work in all cases? No. But it is a best-effort implementation for an issue that currently limits the entire advertising industry. Future upgrades of various ad server products may fix this, but for now, this is the best that can be done given the unique limitations. This allows publishers to have some kind of reliability around Geotargeting in their mobile inventory.

If you are a publisher, your solution is above. If you are an advertiser, ask if the site or property you are advertising on has the solution above, if Geotargeting is one of the criteria you require or seek. If not, you have a ready-made solution you can suggest.

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Are You Putt All Your Links In One Basket ?

Are You Putt All Your Links In One Basket ? Diversification is the key.

There are many - many methods, tips, tricks and advices regarding how to market your website over the internet. Yet, it is so difficult to choose which one is the best fit for your business. How would you know that directory submission is the best way to go? Or is Social Media the best place for gaining visibility for your website? Internet marketing is such an endless field - only your imagination can limit you. However, there are a few tried and tested methodologies which have been prevalent over the years and have the assurance of achieving results sooner than others.

With so many options at hand, it is not absolutely necessary for you to choose from and implement any one technique. The last thing you would want to do is place all your eggs in one basket. Internet Marketing has many techniques that you can take advantage of. You have keywords to work on - with appropriate density and strategic placement amidst your content; you can accomplish half of the task. You have global SEO and Local SEO where you can narrow down your target market, you have directory submissions, Link building, you can even use social media to get your website to be seen by customers at large.

The point we are trying to arrive at is - these are all known techniques and absolutely low cost. Implement them with proper planning and choose the one's you think apt for your business. After all you do not have anything to lose and you never know which one will work for you. Internet Marketing and Search Engine Optimizations do not have a specific formula to go by - so give it your best.

Focusing on one method would mean that you are creating a dependency for yourself. One that you do not have any control of. Isn't that a risky business? Of course it is. Use a mix and match of techniques. Use directory submissions to local directories and Local SEO techniques, if you are in a localized business, use social media and global SEO and link building appropriately for a more widespread customer base. Plan your Internet Marketing strategies correctly - they are the key to the success of your website.

With a long list of permutations and combinations regarding usage of Search Engine Optimization Techniques, don't allow yourself to be baffled by the many advices of one being better than the other. Because what works for someone else does not necessarily work for you. Start with a clean slate and base your Internet Marketing plan on your company's analysis of the market and target your marketing strategies accordingly.

Finally, we cannot emphasize enough on the fact that "market research" should be the basis for your marketing plan. The method by which you implement it should also be based on market research. With a singular medium, you create for yourself a dependency on a third party. Diversification of Internet Marketing methodologies is the way to go. In this way you always have a contingency plan. And you have not put all your "links" in one basket.

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