Sell on eBay Involves Honing Your Copywriting Skills

Learning how to sell on eBay involves honing your copywriting skills. You must know how to write articles and other forms of online content that aim to increase your eBay eBook sales. A good copywriter is one who can easily convert his readers into buying customers. In short, in order to make money on eBay, you need to be a good copywriter.

If you are not writing the content yourself, at least find someone who knows the tricks of copywriting. Always remember that online shoppers have specific needs. They need information to convince them that a product is helpful or valuable to them. It's your job as the copywriter to effectively present and provide to them this information.

Listed below are the most important aspects of a good sales copy. When writing sales pages, always see to it that they contain these important parts.

Headline.

A great headline can do wonders for your eBook sales. You should make use of unique and catchy titles. And never make your headlines too generic. A good sales page headline is neither too short nor too long. When somebody reads your headline, he or she should be able to identify what the copy is about and what it is offering. Give the reader a quick idea on what the eBook has in store for him. Furthermore, it's always a good idea to include a descriptive sub-headline just below the main headline. This sub-headline should build more interest in the reader.

Guarantee. 

Offering a guarantee is a must if you are trying to make money on eBay by selling eBooks. There are two main types of guarantees that you can offer on a sales page - the guarantee that the customer will truly find valuable content in your eBook and the guarantee that you will give back the customer's money if he/she finds the eBook unhelpful. It's much easier for people to buy products if there are guarantees involved. For instance, if you are selling an eBook with a full money-back guarantee, people have this feeling that they have nothing to lose in purchasing your eBook since they can receive a full refund in case they find the eBook unworthy.

Bonus. 

So you want to know how to sell on eBay? Then mastering the "bonus concept" is one thing you should do. Your eBay eBook sales can go through the roof if you offer bonuses that fully complement your eBook. Online shoppers love bonuses. They are more likely to whip out their wallets if there is a bonus attached to a product.

Testimonials. 

Testimonials from satisfied customers provide proof that your eBook really is valuable. In most cases, these testimonials should go at the bottom of the sales page. Well, you can be more creative and place these testimonials anywhere on the sales page. The more positive testimonials you get, the more you can make money on eBay.

We repeat, to fully learn how to sell on eBay, you should hone your copywriting skills. A well-written sales page containing the important parts discussed above can significantly grow your eBook sales on eBay.

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How to Add a Table of Contents to Your E-Books

One of the most important pieces of advice an internet marketer can get is to write an e-Book. The next important piece of advice is to make it a real e-Book not a report pretending to be an e-Book. There are a number of distinguishing differences. Not the least of which is their relative ability to convince the reader that you are an expert in your field.

One of the big differences between reports and proper e-Book is a simple little list. I'm referring, of course, to the table of contents. Reports seldom have tables of contents while e-Book inevitably are long enough to justify their use.

Unfortunately, many writers are frightened by the difficulty of creating a table of contents. Frankly, there is no reason to be frightened any longer. Virtually all word processing software including Word 2010 makes it easy to add a table of contents easily and quickly.

The basic process consists of five steps:

1. Place cursor

2. Insert Bookmark

3. Insert Table of Content

4. Add your Headings

5. Rebuild the Table of Contents

I know it sounds silly. But it really does begin by choosing where you will put your table of contents. When writing for the Kindle (or most e-Book), you'll want to start the Table of Contents on a new page. For a typical book, you're going to want to place the Table of Contents as the last pages of the pre-book. The pre-book are those pages that are found before the start of the book itself. Typically, this includes the title page, the copyright statement and the acknowledgements pages. However, this is only the normal way of doing things. There is no rule stating you have to do it this way. So start by locating your cursor at the point at which you want the Table of Contents to start.

The Kindle and most other eReaders are able to jump to different pages. One of those standard pages is the Table of Contents. So start by placing a bookmark just prior to where you want your table. To do this go to the "Insert" tab and select the "Bookmark" icon. You'll be presented with a window. Type "TOC" into the entry line and then select the "ADD" button. The window will close and you will have created a bookmark.

Now it's time to create the actual Table of Contents. Go to the "References" tab. Select the "Table of Contents" icon. You will be presented with a menu. The menu consists of a series of table format choices, a "more tables" choice and an "insert table" choice. It's time to decide how you will format your table.

If one of the existing tables is perfect for you, the process is very easy. Simply click on the choice and you'll insert the appropriate "Table of Contents".

If you would like to select another type of table, you can choose the choices entry. Place your cursor over the entry. Your choices will appear or a "No Online Content Available" message will appear.

Your final choice is to create the table manually. This is done by selecting the "Insert Table of Contents" choice. This will display a window displaying a preview of the table and a series of choices. The main choices to be aware of is the "Formats" and the "Options" and "Modify" buttons. The "Formats" drop down allows you to select a pre-formatted Table of Contents. The "Options" button displays another window. This allows you to identify which header styles to include in the table. The "Modify" button displays yet another window. This allows you to modify the format of each line in the table.

At this point, you actually have the table created. All you need to do is populate it. To do that you begin by inserting a page break. Type your headings and details. Whenever you use the "Heading 1", "Heading 2" or "Heading 3" styles, you will automatically add that line to your Table of Contents. Unless you've used the "Options" button to change the styles, of course.

When you've finished writing your eBook you will have a complete Table of Contents at the appropriate point in your eBook. All that remains is to be sure that it is up to date. You do this by right clicking on the first line of the table. You'll be presented with a menu of choices. Select the "Update Fields" choice. You will be presented with a window giving you a choice of updating the page numbers or the whole table.

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