Innovation and Recommended Techniques For Product Designers To Conceptualize Ideas

Innovation is what drives product designers to infuse creativity in the new product development process. This is important because there are thousands of other products in the market. If you cannot design product that innovate, then you might as well expect them to rot in the shelf without anyone daring to pay for them. As a product designer and manufacturer, you are aiming to grow your profits and so it is vital to implement creative techniques in the process of conceptualizing product ideas.

Brainstorming is the simplest and most common form of idea conception. This is performed by sharing of ideas and what other ideas that can be generated from it. However, brainstorming is limited only within a limited group, such as 3 to 6 people. Ideally, it should be a relaxed environment such that everyone is able to share whatever ideas that come to mind and anyone is free to provide their feedback. There should be someone who is designated to take note of all ideas and points raised during the brainstorming session for final evaluation later.

Another notable technique that product designers can use for coming up with ideas for a new product is called SCAMPER. It is an acronym that stands for Substitute, Combine, Adapt, Modify, Put to other use, Eliminate, Reverse/Reorder. This technique therefore follows a step by step process wherein the initial idea is thoroughly evaluated to ensure its validity and value before moving onto the next phase in product development.

A proven method for generating product ideas is to conduct a research. Look at existing designs and evaluate what makes them valuable as a product. Also, examine them closely to assess what their flaws or faults are and how you can offer improvement to them. This is one way for your product to excel even if you might already have similar products in the market. But instead of trying to simply outdo your competitors, use this opportunity as a learning acceleration so you can set a new standard in the specific niche in your new product development process.

The Concept Fan technique is one more method that you can use for designing products that is sure to bring in applicable concepts. It works by taking out ideas and then evaluating them in a greater scope by looking at it in the finest detail. A designer must formulate a hierarchical tree where in the general concept branches out to even smaller concepts and make it easier for you to examine the idea further. You can also take advantage of this method to come up with smaller but newer ideas to build up on.

For a more functional approach, you can use problem decomposition. The goal is to break down problems into manageable chunks and explore how you can leverage them to produce new product ideas. Explore all these concepts individually and then recombine them so you can have a more potent product concept in hand.

Indeed, there are a number of techniques that you can use when you design product for the market. But the most critical step is to organize and filter those ideas to determine what is most practical to implement for your business. Ideas is just the start and you need to spend as much time to evaluate each of them according to the needs of the intended user.

Read More

Are You Putt All Your Links In One Basket ?

Are You Putt All Your Links In One Basket ? Diversification is the key.

There are many - many methods, tips, tricks and advices regarding how to market your website over the internet. Yet, it is so difficult to choose which one is the best fit for your business. How would you know that directory submission is the best way to go? Or is Social Media the best place for gaining visibility for your website? Internet marketing is such an endless field - only your imagination can limit you. However, there are a few tried and tested methodologies which have been prevalent over the years and have the assurance of achieving results sooner than others.

With so many options at hand, it is not absolutely necessary for you to choose from and implement any one technique. The last thing you would want to do is place all your eggs in one basket. Internet Marketing has many techniques that you can take advantage of. You have keywords to work on - with appropriate density and strategic placement amidst your content; you can accomplish half of the task. You have global SEO and Local SEO where you can narrow down your target market, you have directory submissions, Link building, you can even use social media to get your website to be seen by customers at large.

The point we are trying to arrive at is - these are all known techniques and absolutely low cost. Implement them with proper planning and choose the one's you think apt for your business. After all you do not have anything to lose and you never know which one will work for you. Internet Marketing and Search Engine Optimizations do not have a specific formula to go by - so give it your best.

Focusing on one method would mean that you are creating a dependency for yourself. One that you do not have any control of. Isn't that a risky business? Of course it is. Use a mix and match of techniques. Use directory submissions to local directories and Local SEO techniques, if you are in a localized business, use social media and global SEO and link building appropriately for a more widespread customer base. Plan your Internet Marketing strategies correctly - they are the key to the success of your website.

With a long list of permutations and combinations regarding usage of Search Engine Optimization Techniques, don't allow yourself to be baffled by the many advices of one being better than the other. Because what works for someone else does not necessarily work for you. Start with a clean slate and base your Internet Marketing plan on your company's analysis of the market and target your marketing strategies accordingly.

Finally, we cannot emphasize enough on the fact that "market research" should be the basis for your marketing plan. The method by which you implement it should also be based on market research. With a singular medium, you create for yourself a dependency on a third party. Diversification of Internet Marketing methodologies is the way to go. In this way you always have a contingency plan. And you have not put all your "links" in one basket.

Read More