Make a Living From SEO

How Can We Do That?

1. Keyword Research

Know your competition. Use some free tools like SEOmoz Term Extractor, Open Site Explorer and Alexa Search Analytics to keep tabs on hot keywords in your niche. Take notes on what keywords your competitors rank highly for, which keywords rank poorly for them, and even the mediocre terms.

These tools also help you keep tabs on keywords that are diminishing in use so that you can update your website accordingly. Older websites, i.e., established domains, have more trust than newer websites, so older sites tend to rank higher for those mediocre terms than fresh competitors.

2. On-Page Optimization

Make sure to use keywords in outgoing links, title tags, meta descriptions, H1 and H2 headers, in bold face, and in the ALT text of images. Keep “keyword density” in mind here. Keyword density is the ratio of keywords and key phrases to the total number of words on a page. Blogs benefit from a keyword ratio of 2% to 5%, while the optimum ratio for eCommerce websites is slightly higher at 4% to 8%.

3. Content Like No Other

When writing about the latest product or event in your niche, avoid regurgitating what your competitors have written on the topic. Go into greater depth where possible with facts, stats and graphs or charts. When writing opinion pieces or reviews, do so with more clarity and depth than your competition. In short, valuable content is writing that’s easy to understand, factual (therefore reliable), and straight to the point.

4. Pay-Per-Click (PPC) Advertising

Paying to have your website at the top of the search engines guarantees more traffic, a precursor to potential sales. The PPC model is affiliate-based, and as a merchant you want solid affiliates. The cost per click (CPC) paid to search engines varies based on factors such as which search engine is used, keyword competitiveness, the day and time a visitor is surfing the web, along with visitor interest, intent and location. Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter operate under a complex bid-based model.

5. Linking

Building quality backlinks takes time, but the rewards can be tremendous. The goal is to have websites that rank high in the search engines link back to you. This generates a ton of traffic.

6. Blogging

Run a companion blog to your website that shows customers you are passionate about your niche. Not just passionate about what can be sold, but a fellow enthusiast, be it camping, marketing, martial arts, whatever. Use SEO techniques to get your blog ranked higher so web surfers can share in your enthusiasm for a given niche, and then find your website.

image source : dapurblog.com

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Posted in: How to,Inspiration,SEO Ranking