Many link builders ignore the 'NoFollow' attribute due to the fact that the search engine spiders will not visit or pass on 'link juice'. We are often asked if we include NoFollow links when planning a campaign strategy, and the answer is a resounding YES.
Here are 5 reasons why NoFollow links should be a part of any linkbuilding campaign:
- Profile: The single most important aspect of building a successful link campaign is maintaning a 'natural link profile'. The main search engines consider the type and balance of links and this profile must appear as natural as possible. If a web page only has high-PR DoFollow links, that site will appear to have an unnatural profile and may be penalised.
- Traffic: A link is a link is a link! The more traffic that is generated, the higher that websites profile becomes and the greater the chance that new natural links will be generated.
- Branding: The more a websites name and URL is seen within its target sector, the more 'trust' that is built within the community.
- Authority: Website links seen in conjunction with 'authorative' comments, posts and responses, build a greater level of authority, which pre-conditions visitors with positivity and can ultimately boost conversions.
- Relationship: Using the example of blog commenting, regular commenting will usually allow you to form a relationship with the blogger, often unlocking additional (DoFollow) link building opportunities.
So, it follows that NoFollow should be incorporated into any strategy as a means of extending the reach of your website both directly and indirectly.