Brainstorming is the simplest and most common form of idea conception. This is performed by sharing of ideas and what other ideas that can be generated from it. However, brainstorming is limited only within a limited group, such as 3 to 6 people. Ideally, it should be a relaxed environment such that everyone is able to share whatever ideas that come to mind and anyone is free to provide their feedback. There should be someone who is designated to take note of all ideas and points raised during the brainstorming session for final evaluation later.
Another notable technique that product designers can use for coming up with ideas for a new product is called SCAMPER. It is an acronym that stands for Substitute, Combine, Adapt, Modify, Put to other use, Eliminate, Reverse/Reorder. This technique therefore follows a step by step process wherein the initial idea is thoroughly evaluated to ensure its validity and value before moving onto the next phase in product development.
A proven method for generating product ideas is to conduct a research. Look at existing designs and evaluate what makes them valuable as a product. Also, examine them closely to assess what their flaws or faults are and how you can offer improvement to them. This is one way for your product to excel even if you might already have similar products in the market. But instead of trying to simply outdo your competitors, use this opportunity as a learning acceleration so you can set a new standard in the specific niche in your new product development process.
The Concept Fan technique is one more method that you can use for designing products that is sure to bring in applicable concepts. It works by taking out ideas and then evaluating them in a greater scope by looking at it in the finest detail. A designer must formulate a hierarchical tree where in the general concept branches out to even smaller concepts and make it easier for you to examine the idea further. You can also take advantage of this method to come up with smaller but newer ideas to build up on.
For a more functional approach, you can use problem decomposition. The goal is to break down problems into manageable chunks and explore how you can leverage them to produce new product ideas. Explore all these concepts individually and then recombine them so you can have a more potent product concept in hand.
Indeed, there are a number of techniques that you can use when you design product for the market. But the most critical step is to organize and filter those ideas to determine what is most practical to implement for your business. Ideas is just the start and you need to spend as much time to evaluate each of them according to the needs of the intended user.