When composing blog content with the intent of developing a site for long term success it is important to stick to the fundamentals. Since a blogging platform is actually a social site that is highly focused you want to build a sense of community. At the same time however you can not lose sight of the need for creating unique content that maintains its focus on the central theme of your blog. Keeping these points in mind here are 3 suggestions to consider in regards to how and when you update your blogging platform.
1. Quality Not Quantity
By rushing to post frequently you will eventually take away from the 'worthiness' of the updates you post. Remember people are looking for unique content first and foremost and if you don't or can't produce that they will not return. In the long run it is infinitely better to concern yourself more with the quality of what you post. Simply try to maintain a consistent schedule so visitors will come to know what to expect.
2. Nurture Interaction
Always allow and encourage comments since ultimately this is the type environment people are seeking online, one with a sense of community. Think of your blogging platform as a social hangout for those who have an interest in what you write about. The more welcomed and involved they feel the more likely they will want to return and bring their friends or colleagues with them. Encouraging interaction will help to foster such an atmosphere.
3. Stick to The Theme
Over time your adherence to the central theme of your site will attract only 'focused' viewers and this is EXACTLY what you want. In this way visitors to your blogging platform will continue to be satisfied with what you present them and their loyalty will only grow. In addition if your are trying to make money your promotional efforts will be that much more effective. By drifting away from the theme of your site you run the risk of losing readers and all the valuable time and effort it took to earn their loyalty.
The blog content you post should have certain 'intentions' especially if you wanting to develop a popular site over the long term. When you consider that a blogging platform is really a 'miniature' social site it is important to develop a sense of community for visitors. By creating unique content of good quality that focuses on fostering a community atmosphere it will be easier to gain the loyalty of visitors. Over the long haul the loyalty you developed will reflect the measure of your success.