A website needs continuous improvement. Just a glimpse, you will find your site actually has content that is 'obsolete', or images that make the site look 'obsolete'. But there are many reasons why a website should be redesigned - there are some that are necessary and some not so. Here are some sequences that must be considered:
Just like hair style, trends, website design a few years ago you could say "great" but if it is seen now as "outdated".
Sometimes this kind of trend can be changed - such as 3D buttons and interface are very popular a few years ago when the graphics tools make it easy to create bevel and emboss styles. Others again because of the web out of date and web designers gain a better understanding of what visitors want. For example, flash intro pages are "busy" to web designers realized that the visitors do not like things like that and want to direct to the destination. Flash intro is a beehive hairdo in the world of web design: outdated, impractical and totally useless.
So if your site is just an old-fashioned beehive, tired and a little sweaty, it's probably time for a makeover!
Remain in the competition
Web makes it easy for people to find information about your organization with only a 'clack-click'. But the other side turns out that this applies also to your competitors.
It is important to create a website to stay ahead. In fact many visitors who lack patience, can be fickle and they usually judge a website within a few seconds. Your website must beat your competitors or you will lose something valuable. Spend a little time to look at your competitors; analyze a competitor's site is one of the most important part of the process redesign. How is your website compared to them? If they are 'better' than yours it surely is time to design again. If your site is visible or the same standard, you might think to not have to redesign, but it's much better if you are planning a redesign.
With the redesign in time, allowing you to steal a start on your competitors rather than waiting for them to redesign and then have to catch up.
Design that does not reflect the brand or the aspirations of stakeholders
When people visit your site, they see it as a reflection. If your site looks professional and is full of helpful content they will see you as professionalism. Likewise, if the site looks amateurish and out-of-date they will make the same assumption about you. This is why it is so important for your site to reflect the identities and images (the brand) of your organization.
But your site does not just reflect how you want to see, is very important that it also reflects the ideals and aspirations of various parties.
Send a clear and strong message about who you are and what you unjukkan to make visitors want to connect. If your site is sending the wrong message, it's time to get a redesign.
A site that reflects where you're headed, not where you have passed.
This is a little cliche, but we are currently living in the fast paced world. Donors were more intelligent and organizations evolve to meet new demands. If your site is more than a few years it's likely more a reflection that reflects where you have passed, not where you're headed.
Redesigned website not only provides an opportunity to align with your message at this time, but also provides an opportunity to think about where you're headed and to plan for the future. This allows you to "sit" and really think about strategies, learn about your stakeholders, your competitors, and set new goals and success criteria.
Your website should be a reflection of where you are now and where you're headed, not where you have passed. After all, would not you prefer to do business with someone who is looking to the future rather than get stuck in the past?
You want to update the content themselves, to keep your site fresh
One of the best things about using the internet than traditional channels is the ability to respond to market changes, new opportunities or requirements of stakeholders. You do not have to wait until you run out brochures before you make changes, you can only update the site whenever you want. Well that "the theory at least," but how many web sites that you've seen where it looks like it has not changed in a few months or even years?
Often this is because the website has been created but can only be updated by the person who designed (web master). This is fine for a few small websites, but it's really lacking there is no benefit in doing business on the web. If your site content is stale and out-of-date, your site must be redesigned to allow people within your organization to update content themselves.
Website content fresh is a very important factor in encouraging people to visit your site and can help give you an advantage over your competitors. Why would anyone come back to your site if it has not changed in months?
Attracting more visitors
"If you build it, they will come" This is so the handle Kevin Costner (Field of Dreams) but it does not cut the mustard where websites are concerned, it means "but this is not adequate enough to compete or participate in a state where the website concerned ".
Just because something exists does not mean people will come and use it. If people have never heard of your organization, do not know what kind and do not know how to get there why would you expect them to visit your place?
Redesigning the site can help you attract more visitors in several ways. 'Findability' search engine to the new site is much more effective than trying to improve the findability to sites that already exist. Your site also needs to offer visitors useful information that helps them should meet its needs.
If the purpose of visitors - and your organization's goals - do not focus on the website, it's time to think about the redesign.
Increase turnover, the prospects for 'give' to the company
It is amazing to think how many websites are built without a purpose or success criteria. These sites will get a visual "terdesain", the existence of the content will be "dropped in" and six months later would drown.
If this is a "siren" then you think it's time to re design your website.
Although relatively simple to build a basic website, but it will involve a lot of propositions to build a good website.
The first step is to set some goals and success criteria for your site. What exactly are you trying to accomplish and how will you know when you've reached it? Who are your users, what you want them to do and what they want you to do?
With corporate goals and understanding your visitors can make informed decisions about how the site visits, work and sound. Is the site design back to your destination? Is the navigation to encourage people to click on the section they want to click? What about the content - whether it has the right tone? Does it encourage people to donate, sign up for newsletters, or read the article?
Make the site easier to use, to help visitors find what they (and you) want
We've all been there before. You have found a website through search engines or by following the link on the site. Once you are specifically looking for and trying everything possible but you do not find what you are looking for. It's as if the site is conspiring against you and you feel that it is a mistake you will diuar.
Well here is news flash: It's not your fault, this is the fault of the website! First and foremost, a website should be easy to use and easy to navigate. If you can not find what you are looking for, if the site navigation to make you frustrated or feel stupid, cause the website does not do his job.
Web designers and site owners are sometimes wrong in seeing this problem because they are so familiar with the contents of the site design and navigation. Others because of lack of planning and bad design.
Whatever the reason, the redesign of the site will allow you to listen to your users, seeking to find out what helps them (and what is frustrating them) and build a site that is easier to use and thus more effective.
Make the content more relevant, communicate with your stakeholders to be more effective
You may have seen common themes emerged among the main reasons for us to redesign and now it is time to "dismantle the land". Having relevant content is one of the most important thing about having a web that exists.
relevant content that does not mean the replication of brochures, leaflets and advertisements. But it also means providing an interesting and useful content for your site visitors in addition to supporting the core objectives.
Content needs to be written specifically for the web. Why? because people do not read websites like reading the print media. Most people scan through web pages and determine whether the page would be pointless. In one song they would decide to read the page.
This is why web copy should be short, punchy and to the point. Main concepts that need to stand out and not hidden in the yard.