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1) Identification of Target Group & Demographics Locations
The initial step is the identification of your target group, who is the recipient of your message? The end user, or perhaps resellers? How is your target group expected to use the search engines? An experienced Internet user will search the Internet differently than a less experienced user.
Once the target group is identified, we can decide in which market/country this group is most effectively targeted using SEO. The language on your website must be the language of the market in question.
2) Keyword Research
Extensive research into choosing your target keyword list is essential to every search engine marketing campaign.
Choosing the right keywords is the most important aspect of successful search engine optimization. Not only do you want to see your site get to the top, you need that high ranking to be on keywords that people are going to actually search for and who are interested in what your web site has to offer.
3) Search Engine Compatibility
A web site architecture that is search engine friendly will improve both the search engine rankings and site traffic. Rank Visibility's search engine compatibility review results in a list of recommendations that are powerful and yet simple to implement.
Depending on the complexity of a web site, a search engine compatibility Review may be required before we can accurately provide a quotation for the full search engine optimisation of your site.
4) Internal Link Structure Building
Internal link structure is another important factor for good search engine rankings, Search engines like the internal structure to be theme based to determine the relevancy of a site. By having a good navigation structure you will not only make it easier for the search engines to browse your website but, you will also make it easier for human visitors, too. A good internal link structure also helps share the Google Page Rank value equally among all the sub pages, meaning more of your pages appear in the search query results.
5) Manual Search Engine Submission
Optimized pages are hand-submitted to the search engines and directories with detailed attention to unique submission guidelines. Some search engines levy a submission or inclusion fee, which is in-addition to our optimization fees.
6) Pay Per Click Campaign Management
Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.
Google and Overture Pay Per Click programs are the most sought after for Internet marketers for their sheer reach and excellent ROI.
7) Link Popularity Building
Link Popularity is one of the most important features of any search engine optimization process and it is the "Off-Page" Optimization of your website. We search the internet for relevant high ranking category websites and get you linked within them. Our Link popularity building services helps increase Google Page Rank and Improve Search Engine Ranking.
8) Continuous Website Ranking Management
Unfortunately, even if you have a top placement now on search engines there is no guarantee it will be there tommorow. Promotion on Search Engines and their ranking criteria constantly change. One year they are on top of the world and next year they are bought out or shutdown. The field itself is an ever changing world. Our strategies involve planning for search events so that your business sales improve and stay up ongoing over extended periods of time.
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