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Thursday, October 27, 2011

Long - Tail Keyword

Before publishing, always check your Blog Post title against the written content. You must provide a compelling reason for the reader to click through, yet you don't want to mislead visitors, or they'll leave unhappy with unanswered questions and time wasted and less likely to revisit.

A common temptation in developing a blog post is to use a keyword in your title that has mass-appeal. It makes since-after all, you figure the broader your topic, the more volume you'll generate and the more likely to get hits. But don't be fooled. It is much more effective to employ a long-tail keyword strategy.

What is a "long-tail keyword"?  A long-tail keyword is a longer keyword phrase that is a descriptive version of your general root keyword.

Using the long-tail keyword technique might decrease the amount of traffic exposed to your site in their search field. But using the long-tail keyword generates readers with demands more relevant to your topic, which gives you a greater likelihood of proving your services useful for their purposes.

Using a long-tail keyword in your blog post may lower your search volume, but the traffic that does stop by will be more highly qualified than if you used a short keyword.

The key is making sure you are specific enough to capture the important minutia of your content. Pay attention to the detail. If you take a look and realize you tend to develop content that is more general in subject, you might consider narrowing your focus, in order to capture a niche. Better to capture a niche by using a more narrow technique, than capturing no one at all using broad content tactics.

Employing a long-tail keyword strategy increases the likelihood that your posts will appear more upfront in the search, because there's less volume to compete with for that specific subject matter.

In fact, if your post appears closer to the front page, your search volume may actually be higher than if you used the keyword with broader appeal. Why?  Because chances are your posting will be near the bottom of the barrel, unless you have a rock-solid search engine ranking. Think about how many pages you sift through when doing an online search-my guess is not too many.

How to Create a Blog Article Title in 10 Seconds is a helpful post that suggests 5 ways to compose a blog title. The 5 ideas are built around using a long-tail keyword. Using a long-tail keyword in your title should help you on your way to writing a winning blog post headline.

Of course there is a plethora of online tools at your fingertips that can help you generate keyword lists, organize keywords, and get you closer to optimizing your blog title for maximum performance.

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