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Tuesday, January 3, 2012

Sell on eBay Involves Honing Your Copywriting Skills

Learning how to sell on eBay involves honing your copywriting skills. You must know how to write articles and other forms of online content that aim to increase your eBay eBook sales. A good copywriter is one who can easily convert his readers into buying customers. In short, in order to make money on eBay, you need to be a good copywriter.

If you are not writing the content yourself, at least find someone who knows the tricks of copywriting. Always remember that online shoppers have specific needs. They need information to convince them that a product is helpful or valuable to them. It's your job as the copywriter to effectively present and provide to them this information.

Listed below are the most important aspects of a good sales copy. When writing sales pages, always see to it that they contain these important parts.


A great headline can do wonders for your eBook sales. You should make use of unique and catchy titles. And never make your headlines too generic. A good sales page headline is neither too short nor too long. When somebody reads your headline, he or she should be able to identify what the copy is about and what it is offering. Give the reader a quick idea on what the eBook has in store for him. Furthermore, it's always a good idea to include a descriptive sub-headline just below the main headline. This sub-headline should build more interest in the reader.


Offering a guarantee is a must if you are trying to make money on eBay by selling eBooks. There are two main types of guarantees that you can offer on a sales page - the guarantee that the customer will truly find valuable content in your eBook and the guarantee that you will give back the customer's money if he/she finds the eBook unhelpful. It's much easier for people to buy products if there are guarantees involved. For instance, if you are selling an eBook with a full money-back guarantee, people have this feeling that they have nothing to lose in purchasing your eBook since they can receive a full refund in case they find the eBook unworthy.


So you want to know how to sell on eBay? Then mastering the "bonus concept" is one thing you should do. Your eBay eBook sales can go through the roof if you offer bonuses that fully complement your eBook. Online shoppers love bonuses. They are more likely to whip out their wallets if there is a bonus attached to a product.


Testimonials from satisfied customers provide proof that your eBook really is valuable. In most cases, these testimonials should go at the bottom of the sales page. Well, you can be more creative and place these testimonials anywhere on the sales page. The more positive testimonials you get, the more you can make money on eBay.

We repeat, to fully learn how to sell on eBay, you should hone your copywriting skills. A well-written sales page containing the important parts discussed above can significantly grow your eBook sales on eBay.

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