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All successful online or offline businesses know that the easiest and most profitable people to sell to are those customers who have bought products from them before. Existing customers will in all probability buy further products from those businesses they are familiar with and more importantly trust.
There are numerous ways to develop a strong customer list, some are simple to put into action, others take some time and effort, it's not really imperative to apply every technique, just select the methods that you consider are appropriate for the product that you are promoting or selling.
How do I start to build a good responsive list of customers you will purchase from me again and again is a question asked by many beginners.
To begin with, when building your customer list you are going to require an inducement to encourage your potential customers to sign up to your list, this means offering something for FREE, which can be anything you want. eBooks or a simple report are very easy and quick to acquire or produce for this particular exercise.
Merely asking potential customers to sign up to your list, just because you think you have a fantastic product that will solve their problems will not persuade many of these likely subscribers, however offering them a FREE gift can help to boost the probability of them joining your list.
Don't fall into the trap of waiting until your list has grown in size before starting to market your product. This is a mistake often made by those new to list building. There are no hard and fast rules about the size of the list or when you should start promoting your product to that list, in other words start immediately even if you only have a few subscribers on your list.
Creating a strong successful list of potential customers does take time and a lot of effort, and certainly won't give instant results. For the list to be of any benefit to you in a business sense it has to be nurtured and cultivated over a period of time.
Once a potential customer has subscribed to your list, make sure you e-mail them on a regular basis with good relative information that's connected to the product you are marketing or selling. Remember it's about relationship building and your prospective customers will need to trust you and like the information that you are providing before they commit themselves to buying any products.
Each time you send out an e-mail to your list, ensure that the information that is delivered is helpful, informative and more significantly connected to the FREE e-book or report that first drew their interest. if the subscribers think that your free information is not relative to their needs, there's little chance that they will buy your product.
Do not forget the more time and effort you put in to building a strong and responsive list, the greater opportunity you have of your business thriving and making a profit.
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